(extrude from "The Global Village")

One consequence of increasing international communication and exchange is that the world is becoming a single market and is sharing a new international lifestyle. We are drinking cappucino and Perrier, furnishing our apartements with IKEA, eating sushi, dressing in the United colours of Benetton, listening to British-American rock while driving our Hyundai to the local McDonald's. In addition, cellular phones keep us in touch with people we never want to hear from again.

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